Google Soli

Project

Client: Google

Project: Digital Platform

Year: 2022

Digital Platform
User Interface
User Experience
Website
Creative Direction

Credits

Google ATAP

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A project of Google ATAP, Soli has matured as a platform and is now being implemented in multiple products across Google and through external content partners. To demonstrate the development and tell the story behind, we designed a new website and, in the process, set a new design direction for the Soli ecosystem.

As digital is permeating every sphere and moment of our lives, the desire to make the integration more fluid is growing. From a hardware led reality to a “digital-in-the-background” approach, engineers are working to remove barriers between physical and digital – and how communication flows in between.

At the forefront of this development is Soli from Google ATAP. A radar chip engineered to fit seamlessly in even small devices, allowing the user to interact through gestures and movement alone. The low powered chip creates a private on-device communication loop that learns through AI to constantly improve its relationship with the user – e.g. learning to distinguish between intentional and unintentional gestures.

5 years in development, the Soli chip is now being shipped in the latest Pixel phone and Nest sensors, and consequently the ATAP team approached us to unfold a story that is now more mature than when they first launched.
We designed a new Soli website, including all UX and UI, and ensured quality implementation through a rigorous Q&A process. The main objective of the project was to devise a new site architecture that brings focus on the chip itself, while also giving room to storytelling around the growing number of real world cases. Further, we wanted to introduce a dynamic “research” section that could bring fresh information about the latest advances in engineering and features of the ecosystem.

As such, the new design direction needed to bridge the “lab” world of the ATAP team, with a more consumer-facing presence, demonstrating the past, present and future role of Soli in Google.

The direction adds a streamlined expression to all content modules, whether in video, image or article format, where rounded curves help to give the entire site a more soft and human feel - even set against highly technical content.

Project information