Established 2016
Founded to form essentials
Norgram® is a design studio based in Denmark—working internationally to design iconic brands and digital experiences with focus on what’s essential.
Founding partners Sebastian Gram & Mathias Høst Normark. Aarhus, 2020.
The world is more dynamic and complex than ever. The speed with which new ideas are born, developed and realised is unlike any other period of time, resulting in a positive optimism to define what’s next.
Speed and agility permeate the business environment. From startups to big corporations, the desire to innovate is ever present. Transformation is a constant.
But rapid progression shouldn’t come at the expense of craft and consideration. That’s why Norgram exists. Our ambition is to create work that outlasts tomorrow and supports people in their everyday lives. As designers our responsibility is to use thoughtful design to help shape a more meaningful, no-nonsense and intelligent future.
It starts with understanding and truly caring for the essentials.
What is the real problem at play? Are we considering the longevity of the solution? Could we improve rather than add? Could we simplify rather than complicate?
Good work takes time, commitment and close collaboration. We value long-lasting relationships where trust, openness and progress become the driver for the process. A shared set of values is essential.
The studio was born in 2016 with an ambition to create order in the increasingly more complex convergence between business and design. Based in Denmark we work with ambitious corporations, startups and individuals all over the world.
Norgram® is founded and led by internationally recognized designers Mathias Høst Normark and Sebastian Gram with a global network of independent collaborators supporting the studio across disciplines.
Founding partners Sebastian Gram & Mathias Høst Normark. Aarhus, 2020.
Our process is focused on discovering the essential and letting it guide the way forward. We lean on 4 overarching steps to steer the way. At the heart of the process lies a transparent, iterative and collaborative approach to set the stage for a successful partnership.
Insights &
Creative Approach
Clarifying and translating insights into foundation and creative approach.
Concept &
Design Strategy
Funneling the creative approach into concepts and design strategy.
Design Explorations
& Design Direction
Using the design strategy to explore and define a new design direction.
Production
& Implementation
Production and implementation across touch-points based on the new direction.
We help brands imagine and test the future of their business potential; create unique design languages; and launch new products and services into the world. Independent of the output, we strive to offer new perspectives on established assumptions, methods and solutions.
Forming
Based on research and intuition, we imagine, articulate and visualise the foundation on which a brand, product or service can exist.
Creative Direction
Design Direction
Insights
Naming
Prototyping
Research
Strategy
Tone of voice
Making
Based on tested and proven assumptions, we design and build the real elements that make up a brand or product experience across all touchpoints.
Apps
Animation
Copywriting
Brand design
Development
Digital product design
Photography
Presentations
Prototypes
Websites & Platforms
Clients
We work with clients from all sectors based on a shared value set and vision for how to create a better future though design.
SPACE10
IKEA
NIKE
Nuro
AWS
Google ATAP
Mitte
Grundfos
Able
Alva Labs
Rainmaking
TV2
Dynaudio
Normann Copenhagen
Proton
TwentyThree
The—Dots
Modem
Kühl & Han
Constant
Indeed
Stamen
Notes
Copenhagen Marathon
Snap Inc.
Watts
Recognition
Recognition in itself is never a driver behind the work, but it validates and honores the output of a successful partnership and process.
