German venture Mitte® set out to introduce a ground-breaking, smart, and sustainable water appliance for your home. We have worked as a collaborative partner throughout the growth journey, from early vision explorations to fundraising and a full digital brand roll out.
In 2016 we were approached by two ambitious founders with a big idea – to provide a fourth solution that would not only make water more accessible, but also make it “better than before.”
The vision was an IOT smart appliance product that would be able to purify the water, while adding nutrients and minerals based on the user’s individual needs.
Our approach was agile and phased in order to accommodate the realities of a growing start-up. First we needed to communicate a vision for the future through simple, well-crafted executions, then gradually build on these as the product development progressed and the go-to-market plan crystallised.
We continue to work with Mitte who have moved from 3 people startup to a 40 people venture business with +€10M in investment.
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As a part of the brand vision we explored the potential for an interface enabling users to gain self awareness, knowledge and hydration insights about their water consumption.
The brand name mitte® means "middle" in german. It's a reflection of finding balance. It's also the name of the area where the brand resides.
The design direction sets the foundation for an approachable, natural and new classic brand tapping into a simple and functional aesthetic that caters to the lifestyle of young global citizens.
