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Everyday Experiments

Project

Client: IKEA

Project: Digital Platform

Year: 2020

  • Naming
  • Creative Direction
  • Design Direction
  • User Experience
  • User Interface
  • Website

Credits

  • Set Snail
  • SPACE10

IKEA and SPACE10 were curious about how advanced technology might influence our future life at home. Showcasing experiments from some of the world’s most progressive designers and technologists, we helped them launch Everyday Experiments, a platform designed to inspire and spark conversations across the global design community.

To be able to design for the future you need to imagine it. While it might take a long time before IKEA implements the most edgy technology into their everyday projects, it’s important for them to constantly look far into the future to be ready for what’s next. Partnering with their innovation lab SPACE10, they wanted to create a platform to push the conversation around how tomorrow’s technology can redefine life at home.

Rather than launch a platform to talk about IKEA’s own agenda and plans, they wanted to create an open stage for innovators to showcase their imagination and creativity. A type of distributed innovation framework that could benefit not only IKEA, but also anyone else working with emerging technologies.
We worked with IKEA and SPACE10 to design the identity and website to house the Everyday Experiments. Merging the identity of both brands, we designed a platform that was true to the nature of the project: visually tickling and but also exploratory, making it easy for other designers and developers to gain insight into the creative process or give feedback at an early stage. 

We’re proud to partner with companies who believe that innovation isn’t something that only happens behind closed doors and privacy walls. Open innovation is a progressive strategy to distribute knowledge and creativity and be able to deliver better solutions for our shared future.
Project information
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Keeping fluidity in the experience, we seamlessly move users from one experiment to the next. The fixed horizontal timeline indicates progress in the current experiment while providing an overview of the entire archive.

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Extreme Measures, built by FIELD.

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2016—2020

Work

Setio®

Run in Control

Brand Identity

IKEA Hej

Working better together

Digital Product

Work with us—write to hi@norgram.co

© 2016—2020