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IKEA Hej
Project
Client: IKEA
Project: Digital Product
Year: 2017
Credits
- SPACE10
- Shape
How can you engage employees in a company so big that most parts of its workings are far removed from your daily routines? We partnered with SPACE10 to explore how the promise of a conversational interface might deepen the employee relationship culture at large.
But what if you could bring people a little closer together? Not just for the sake of culture, but also knowledge sharing, innovation and general bonding? What if you could have conversations with all of IKEA right from your phone?
We partnered with SPACE10 and IKEA to test the format of conversation as an internal sharing tool for employees around the globe. Borrowing from the conversational format we know from messaging apps, Hej makes it easy to access and share information within IKEA. It keeps you in the loop of all happenings, and it allows experiments with new story formats such as augmented reality.
Other than creating a sense of belonging across countries, Hej also shows promise of an entirely new relationship between organisation and employee; one that is less corporate and more human.
The app icon reflects the interface itself by distilling two abstract chat bubbles into a simple icon. One symbolising the employee, the other IKEA.
The interface is designed to frame a vast and diverse set of content and functionalities making the experience interesting and evolving everyday.
For the roll out of the IKEA Hej beta program, we designed and developed a landing-page that would give a hint of the experience and encourage employees to sign up using their corporate mail addresses.
