Watts®

Project

Client: Watts®

Project: Brand Identity

Year: 2023

Digital Platform
Brand Identity
Digital Design
Creative Direction
Brand Design
Guidelines

Credits

T for Troels

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Watts® started as a free app to measure energy consumption in the home, but as it grew in popularity and size, the ambition for the business followed. As part of a strategic move forward, we helped rethink and mature their brand identity, preparing them to become a progressive player within the intelligent home.

For years the energy market was in a state of hibernation with stable and fair prices for all. But as the energy crisis hit Europe, a bottom-up driven interest emerged and questioned the very principles of the industry. Paired with our urgent need for greener solutions, the table was set for Watts to make their mark in the industry.

An independent venture within Andel Energy, Watts saw an opportunity to put the user in control of their own energy, allowing them to both produce and sell in a home grid. Combining solar, batteries and intelligent solutions, Watts had a vision for a transparent and quantified home. Norgram was engaged to develop a new identity for the business. We designed a bold brand mark that references the 7 weekdays where both energy consumption and production varies by the hour. Collectively the 7 elements in the brandmark form a W to represent the brand name. In addition, a flexible word mark extends into a typographic system that can adapt to future products and services.

With a business idea based on human needs, we wanted to focus on emotions rather than technicalities alone. A new visual direction hones in on the positive moments “good energy” can provide to everyday life, giving the brand a positive attitude towards a better and more connected future.

Project information

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